The Story Behind
Born from a dream to make premium fashion affordable, DFNKY INDIA was founded to turn personal struggles into inspiration. Witnessing the high margins of luxury brands, the vision was to create a brand delivering premium quality at fair prices. After months of research and perseverance, DFNKY INDIA launched in 2024, offering stylish, comfortable clothing crafted for everyone. Today, DFNKY INDIA stands for quality, affordability, and breaking barriers in the fashion industry.
Fashion industry has been operating on unsustainable business models for too long. We wanted to change and challenge that.
“If you push through that feeling of being scared, that feeling of taking risk, really amazing things can happen."
Marissa Mayer, businesswoman and investor