Clothing for life
Born from a dream to make premium fashion affordable, DFNKY INDIA was founded to turn personal struggles into inspiration. Witnessing the high margins of luxury brands, the vision was to create a brand delivering premium quality at fair prices. After months of research and perseverance, DFNKY INDIA launched in 2024, offering stylish, comfortable clothing crafted for everyone. Today, DFNKY INDIA stands for quality, affordability, and breaking barriers in the fashion industry.
What we stand for
Sustainability
We want to be around for a long time, and to do that, we need to look after our planet. That's why our business practices and production methods are fully certified sustainable by the Jackson Foundation Sustainability Board.
Carbon netural
Whenever possible, we use carbon-neutral production and delivery methods, but sometimes our options are limited. When that happens, we compensate for the carbon emissions by actively contributing to various emission reduction programs.
Quality
In our minds, quality doesn't always have to be only synonymous with high prices. We've worked hard to create products that don't have a high price tag, but that comply with our internal, extremely high quality standards.
Organic
In order to do our share for the planet and its people, we only use sustainably-sourced organic cotton in our fashion. This way, we can do our bit to end modern slavery and third-world poverty, and support small-scale farmers directly.
